Department of Tourism – Dong A University - the constitution for Bai Choi art heritage to become a unique and attractive tourism product

(Tổ Quốc) - Currently Da Nang has done a good job of bringing the art of Bai Choc to the street, causing quite good attention to tourists

Hundreds of people in Da Nang know how to chant / sing Bai choi

Bai choi is an art form of singing with creativity, full of spontaneity, full of wisdom of the people of Central Vietnam in general and Danang in particular. The recognition of the art of Bai Choi by UNESCO as an intangible cultural heritage of humanity has affirmed the unique value of this art form.

For Da Nang, Bai Chieu art has long been one of the indispensable "spiritual dishes" in the cultural life of a large number of people. The recognition of UNESCO for the art of Bai Choi adds to the pride of the homeland, and at the same time, this is also the fulcrum, the premise to further strengthen and promote more widely this unique art performance art.

Demonstration of the Bai Choi song performed by artisans from Song Yen Village Club at the Vietnam Central Post Art Festival Ceremony was recognized by UNESCO as "Representative Intangible Cultural Heritage of Humanity" "in Da Nang in the middle of June 2018.

Bai choi in Da Nang exists mainly in the form of folk song / singing in the districts and districts such as Cam Le, Lien Chieu and Ngu Hanh Son districts, most in Hoa Vang district and received The response and love of the majority of people.

In which, there are 7 groups formed spontaneously, without the support of any units and 3 clubs with sponsorship and help of local authorities. The number of people participating in club groups and knowing how to sing and sing Bai Choi in the city is about 200 people. Among them, there are about 36 artisans making Mr. Hieu in the card game halls, 5 independent artisans Folk Bai Choi, 13 artisans playing the Bai Choi musical instruments, 6 people know Bai choi playing cards, 49 people can teach Bai choi to the next generation.

Find ways to bring Bai Choi to visitors

Besides promoting and preserving this cultural and artistic value, how to make Bai Choi artistic heritage become unique and attractive tourism products is a big concern.

According to MA. Dang Thi Kim Thoa, Faculty of Tourism, Dong A University, now Da Nang has done well in bringing the art of Bai Choc to the street, causing quite good attention for tourists.

However, in order to promote this image and art form to the people and tourists, the tourist destinations in Da Nang should have propaganda facilities for people and especially for tourists. such as video, tape, Brochure, book, actual performance, type of entertainment game bai choi gams.

It is also important to introduce Bai Choi to the public through publications, discussions, seminars and annual talks on ethnic music, in order to improve the level of enjoyment of the public and the inspire the love of national music to the masses.

The seminar "Preserving and promoting the art value of Bai Choi Da Nang city" organized by the Department of Culture and Sports and Danang Museum on November 21 recorded many enthusiastic comments of people work in the field of art and culture for the art of Bai Choi.

"In particular, it is necessary to have talks with students of Tourism to learn their thoughts about Bai Choi, attract them to understand and love. From there, they will have a sense of self-study ask to raise your sense of responsibility in preserving and promoting great values so that this art will not be lost", Ths. Dang Thi Kim Thoa shared.

In the meantime, according to musician Tran Hong, the Center for Cultural and Cinema City has the Bai Choc Club to perform at the park in the south of Dong Cau Rong (Tran Hung Dao Street, Son Tra District) into Every Saturday and Sunday evening serve the public and visitors.

"I think the City Culture and Cinema Center, the Board of Leaders of Song Han Village Club needs to have investment, create many performing skills to create an attraction for viewers and tourists. To make Bai Choi become a "specialty" of Da Nang, gradually, it will bring Bai chieu to follow the tour step by step creating unique and attractive cultural tourism products of the city", musician Tran Hong said.

And Ms. Nguyen Thi Le, Chairman of the Bai Choi Hoa Vang Song Yen Club said: propaganda and promotion of heritage values Bai choi to the public and tourists still has many limitations; There is no response, participation of tourism organizations and businesses to incorporate into tourism tours.

"Song Yen Village Club has completed the submission to the Department of Culture and Information for the location and performance space of Bai Choi at the East bank of the Han River Bridge, but it has not been resolved. This is the concern of the Yen River Bridge Club. aiming to expand the scale of service, promote the image and aim to serve tourists", said Nguyen Thi Le.

Demonstration of Bai Choi to serve the people and visitors of the East Dragon Bridge.

Should be training and fostering knowledge of hut lessons for tour guides?

Master Dang Thi Kim Thoa added, we should organize and enhance the performance space and regular performances in famous tourist spots not only at night on the East bank of the Han River today but also in the daytime. Other spaces such as the Museum and cultural tourism sites proposed by the city manager, encourage tourist units to integrate this program into major tourist destinations such as Ba Na Hills and hot springs. Than Tai Mountain, Asia Park entertainment area ... Or enhance the space for performing the hut card at many tourist spots through video streaming, broadcasting on the speakers at those tourist spots, especially on the beaches at certain time frames.

"For travel companies, encourage or require travel business businesses to offer tours, it is recommended to integrate content of enjoying the hut art at attractions or encouraging tourists. join in art form at existing tourist sites.

To make it more convenient for travel agencies, the Department of Tourism and other departments and agencies, it is necessary to integrate the content of hut in the training program to update knowledge for annual guides, help them understand and promoting more human values in promoting and preserving this heritage value when introducing visitors ", MA. Dang Thi Kim Thoa emphasized.

Duc Hoang

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