The MSU delegation included Mr. Brad Bodenhausen – Vice President of MSU, Ms. Dandan Liu – Executive Director of International Partnerships, and Ms. Tran Thi Hoang Yen – Southeast Asia Regional Partnership Development Representative from Missouri State University.
From Dong A University, the program welcomed the university’s leadership board, management staff, and lecturers, along with representatives from the Dak Lak campus participating both in person and online.
The workshop was held in an open, practical, and academically rich atmosphere of exchange between speakers and participating faculty members.
Within the framework of the workshop, Mr. Brad Bodenhausen, Vice President of MSU, delivered in-depth and practical insights on topics such as student recruitment strategies in a highly competitive global context, building a modern university brand, sustainable education marketing, and leadership skills for management levels, including coaching, team development, and building an effective organizational culture.
The workshop series not only provided opportunities for dialogue on emerging educational trends but also contributed to strengthening cooperation between Dong A University and Missouri State University. At the same time, it opened new directions for university governance and internationalization of higher education in the coming period.
Missouri State University is a prestigious institution in the United States with over 100 years of history and development. Over the years, MSU has regularly conducted visits and working sessions with Dong A University to share information on scholarships, transfer programs, and international study opportunities for students.
Currently, the two universities are implementing a 2+2 international joint program in Information Technology, helping expand global learning and career development opportunities for students.